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Media Convergence Handbook Vol 1

by Artur Lugmayr
Publisher: Springer
Release Date: 2015-11-20
Genre: Business & Economics
Pages: 429 pages
ISBN 13: 3642544843
ISBN 10: 9783642544842
Format: PDF, ePUB, MOBI, Audiobooks, Kindle

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Synopsis : Media Convergence Handbook Vol 1 written by Artur Lugmayr, published by Springer which was released on 2015-11-20. Download Media Convergence Handbook Vol 1 Books now! Available in PDF, EPUB, Mobi Format. Journalism, Broadcasting, and Social Media Aspects of Convergence Artur Lugmayr, Cinzia Dal Zotto ... However, the possibilities for a fully digital television system had been studied unofficially also in Japan—especially because ... -- The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

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